Personal connections rule – and other lessons from the Cronkite School’s first journalism crowdfunding campaign

Personal connections rule – and other lessons from the Cronkite School’s first journalism crowdfunding campaign By Kaly Nasiff When you think of crowdfunding, journalism may not immediately come to mind. Yet Pew Research Center reports a ready increase in journalism campaigns on Kickstarter, to a total of more than 4,000 as of December 2016. Clearly, as news … Continue reading Personal connections rule – and other lessons from the Cronkite School’s first journalism crowdfunding campaign

PIN Bureau reaches millennials through PIN awards

By Elliott Adams, Madelaine Braggs and Melanie Whyte We aimed to reach millennials and invite them to become sources for the Public Insight Network by designing a fun table display on Arizona State University's downtown Phoenix campus. Creating a “red-carpet” Hollywood atmosphere at Taylor Mall, we awarded passersby with gold stars based on what they told us … Continue reading PIN Bureau reaches millennials through PIN awards

Students celebrate their areas of expertise

  By Amber Franklin, Lori Fusak, Brooke Pettet and Alex Walters In a day-long outreach event, we focused on signing up millennials for the Public Insight Network. We tabled outside of the Memorial Union on Arizona State University’s Tempe campus. PIN’s philosophy is that “everyone is an expert in something," so we wanted to focus … Continue reading Students celebrate their areas of expertise

Connecting with audiences in person, online and with engaging content

(Photo courtesy of Amanda Zamora) By Emma Green As the chief audience officer at the Texas Tribune, Amanda Zamora leads growth and development through a combination of digital storytelling and community engagement. Prior to her work with the Texas Tribune, Zamora played a key role as an editor for ProPublica in New York. She also … Continue reading Connecting with audiences in person, online and with engaging content

Inside the creation of SparkPoint Studio

(Photo courtesy of Crystal Patriarche) By Megan Amandio Crystal Patriarche of SparkPoint Studio spoke to the PIN Bureau about her experience opening her own public relations studio and using audience engagement techniques for her clients. Patriarche’s background started in the technology industry doing public relations for Weber Shandwick and Brodeur Worldwide. She eventually left technology … Continue reading Inside the creation of SparkPoint Studio

Tips from a social media expert: How to help businesses engage with their online audiences

Susanna Satta works as the social media marketing manager for AdMix Social, a company that works to help businesses effectively interact with their online audience. (Photo courtesy of Susanna Satta) By Elliott Adams  “Take as many internships as you can!” Susanna Satta, social media marketing manager for AdMix Social, gave PIN Bureau students this advice … Continue reading Tips from a social media expert: How to help businesses engage with their online audiences