The Public Insight Network
The Public Insight Network, created and managed by American Public Media, is a community engagement platform that increases public participation in news gathering and encourages journalistic collaboration. More than 215,000 people across the country have signed up through PIN to share their knowledge and insights with newsrooms. Journalists reach out to those sources to ask questions, test hunches, unearth angles and find sources for stories.
Unlike other source databases for journalists, PIN is not exclusively for people with advanced degrees in specific subjects or people often featured in news coverage. The idea is that everyone is an expert in his or her own experience, and everyone has insights to share. Tapping into this range of experiences and insights allows journalists to produce news coverage that is more relevant, inclusive and meaningful. It also gives members of communities a stronger voice in the media and the democratic process.
The PIN Bureau works with print, digital, radio and television journalists across the country who want to deepen reporting and engage diverse audiences in new ways. Our staff helps newsrooms develop deeper relationships with communities using PIN and other engagement tools.
We’re based at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, and we’re the only organization in the country to offer PIN services to client newsrooms.