Speaking emoji: ASU community connects on News Engagement Day

Margaret Staniforth

Can you describe the discovery of water on Mars using only emojis? That’s what we asked our Twitter followers to do on Tuesday as part of the Association for Education in Journalism and Mass Communication’s second annual News Engagement Day.

Universities and journalists in almost all 50 states participated in AEJMC’s event by hosting news-focused activities for their local communities. The Public Insight Network Bureau at Arizona State University used GroundSource, a mobile outreach platform, to engage the public with an emoji news quiz.

Over 100 quiz-takers used emoticons to describe three trending news stories: sorority girls taking selfies at a Diamondbacks game, the 2016 presidential candidates and the discovery of water on Mars.

Although each person who participated had a unique way to describe the stories, a few emojis showed up repeatedly in the answers.

This graphic shows the most popular emojis used in responses to the Public Insight Network Bureau’s News Engagement Day emoji quiz. (Graphic by Chris Caraveo, Claire Caulfield, Samantha Shotzbarger and Miranda Vanhorn)

This graphic shows the most popular emojis used in responses to the Public Insight Network Bureau’s News Engagement Day emoji quiz. (Graphic by Chris Caraveo, Claire Caulfield, Samantha Shotzbarger and Miranda Vanhorn)

Check out all the responses here.

Every news organization that participated in News Engagement Day found its own way to reach out to the public.

Ithaca College held a series of live events on campus including talks with reporters and screened a film about award-winning journalists.

Syracuse University brought in “news hounds” to get its community’s attention. Dogs belonging to university staff members donned orange bandanas as they made their way around campus, encouraging conversations about the news.

Syracuse students and volunteers wore orange shirts and pins that read “News! I’m Engaged” as they handed out engagement day swag.

Click here to see more from News Engagement Day.

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